Data Scientist - Marketing - Remote

4w1 month ago

Figma

San Francisco, US · Full-time · $140,000 – $348,000

About this role

Figma is on a mission to make design accessible to all, seeking a Marketing Data Scientist to drive measurement and optimization of global brand investments. You'll partner with Brand Marketing, Creative, Media, and Research teams to develop frameworks and generate actionable insights. This role influences strategic decisions for long-term business growth.

In this role, you'll develop and own end-to-end measurement frameworks, attribution models, and channel-level evaluation tools to assess marketing impact. You'll build dashboards and reporting tools that help stakeholders understand brand performance, and translate complex analyses into clear recommendations for marketing leaders. You'll also proactively surface new opportunities to improve marketing effectiveness.

This is a unique opportunity to be the first dedicated Data Scientist supporting Brand Marketing at Figma. You'll work directly with senior marketing leaders to establish new measurement capabilities and define the future of brand analytics. You'll collaborate with cross-functional teams including Email, Lifecycle, Demand Gen, and Research.

You'll improve data quality, measurement infrastructure, and reporting capabilities to support a growing marketing organization. This role offers the chance to establish standards and processes that scale with the business, and to bring data-backed recommendations to senior marketing and business planning discussions. Join us in shaping the future of design and collaboration.

Requirements

5+ years of experience in Data Science or Marketing Analytics, with a track record of supporting Marketing teams and measuring the impact of large-scale brand investments
Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data
Advanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutions
Proven ability to influence senior non-technical leaders and cross-functional teams by translating complex analyses into clear, actionable recommendations
Experience with media mix modeling (MMM) or multi-touch attribution (MTA) methodologies
Hands-on experience with marketing data platforms such as Segment, Amplitude, or similar tools
Experience working in a B2B SaaS or PLG environment

Responsibilities

Develop and own end-to-end measurement frameworks, attribution models, and channel-level evaluation tools to assess the impact of Figma's marketing investments across the full funnel and inform budget allocation
Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making
Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement
Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact
Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders
Improve data quality, measurement infrastructure, and reporting capabilities to support a growing marketing organization — establishing standards and processes that scale with the business
Proactively surface new opportunities to improve marketing effectiveness — from audience targeting to spend optimization — and bring data-backed recommendations to senior marketing and business planning discussions

Benefits

Remote work flexibility from US hubs or home
Opportunity to be the first dedicated Data Scientist supporting Brand Marketing, shaping the future of brand analytics
Culture of growth and learning with the 'Grow as you go' value